Memo to Rand Paul: Condescension Won’t Win You the Hearts of the “Rest of America”

Sen. Rand Paul

From the Huffington Post:

At a sold-out New Hampshire Republican Party dinner Monday night, Sen. Rand Paul (R-Ky.) encouraged the room of GOP supporters to embrace diversity and outreach if they want to take the White House in 2016, the Courier-Journal in Louisville reports.

“We need to be like the rest of America,” Paul said. “We’re going to win when we look like America. We need to be white, we need to be brown, we need to be black, we need to be with tattoos, without tattoos, with ponytails, without ponytails, with beards, without.”

Paul urged New Hampshire Republicans to reshape their party’s image and become the “party of opportunity.”

“We need to be that party that can express it in a way that shows that we care about people,” Paul said, according to the Concord Monitor. “We need to care about people even if they are on government assistance.”

Paul may be playing coy about his plans for a presidential run, but there’s no doubt at all about his plans to influence the Republican Party’s national chances for the highest office in some way. In addition to his high-profile and principled filibuster of drone attacks on Americans in March (principles that he seemed to have walked back a bit in April), Paul has also caught the press’s attention visiting Howard University,  the storied “Black Harvard” located in Washington, D.C.,  and the Hispanic Chamber of Commerce, where he spoke in favor of amnesty for undocumented workers in some cases  in opposition to his own position pre-Election 2012. Paul has been putting quite a bit more sweat into outreach to non-Republican demographics than any of his peers since, maybe, Jack Kemp in the 1980s.

So why is it almost certain that Paul will fail? It’s not just that he’s dealing with the Sisyphean task of making the Grand Old White People’s Party attractive to young multiculturals. I mean, that’s a difficult enough task, for sure, especially given the way the party’s hardcore rank-and-filers and its most visible politicians are able to undo all Paul’s efforts with just a little bit of  talk about the issues that matter most to Paul’s alleged target audiences (if his audience isn’t actually just more moderate white independents), and the way many on the right resist threats of outreach as betrayal of fundamental principles. No, I think Paul is going to fail unless he finds another way of talking about his aspirations for the party–and to really try to understand if his aspirations for the party are genuinely appealing to non-Republican groups. It’s one thing to want more diversity in the party; it’s another thing entirely to know how to build it. You do not build diversity by making speeches that scream how little you understand the audience you’re trying to appeal to. Continue reading

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